22 May 2024
Meanjin | Voco Brisbane

Persuasive Public Sector Writing – SOLD OUT

Advance your writing in Government for impact & influence

Ticket allocation has been exhausted for this masterclass.

All writing should be clear, concise, and correct.

Good quality public sector writing should also be professional, persuasive, and polished. Public sector writing can be challenging and time-consuming. You have to contend with different audiences, rigid deadlines, and complex topics.

While the basic skills of good writing are critical, you need more to meet the demands of more involved government communication. You need to be able to present every case confidently and well, regardless of who you are writing to or what you are writing about. You must be able to use words, structure, flow, and more to deliver compelling arguments and convincing information that people will want to read.

It is about using writing to communicate complex issues clearly and with influence.

This masterclass will help you to make the most of your existing skills and practice new ones. It will also offer tips and techniques to make your writing easier, faster, and more effective.

Register and refine your skills, so your writing stands out, for all the right reasons.

Meet your facilitator

Bev Sullivan

Owner, Credence Consulting


Bev has decades of experience in running written communication workshops for public servants at all levels and from all tiers of government. Her specialty is helping people to use (and tweak) their existing skills and experience to make writing less of a chore and deliver better results.

With an extensive background in government, education and communication, she is very familiar with the challenges involved in producing excellent public sector writing.

What’s new in 2024?


The process will include whole-group discussions as well as a lot of individual and group activities.

Note: Participants are recommended to submit a short example of their writing in advance so that the facilitator can tailor the content to meet requirements. You will also have the opportunity to practice, discern and analyse examples of your work during the masterclass.

Learn how to


  • plan before you write and clarify what you are aiming for when you are writing
  • write for different audiences and use active voice – to help both you and your reader
  • recognise good writing and avoid common problems
  • be clearer and more concise and use templates to save time and effort
  • use structure to make it easier for your readers to understand your argument
  • write persuasively and improve the flow of your writing
  • save time when writing (and avoid multiple rewrites)
  • write about technical subjects to non-technical audiences
  • write executive summaries
  • address specific grammar and punctuation issues and develop your attention to detail

Who will attend?

This is a one-day workshop for public servants who want to improve their public sector writing skills. Attendees can be working in any department at any level of seniority and want to learn how to develop stronger writing skills.


‘Your writing says a lot about you. It shows how organised you are, how thorough you are, and how skilled you are at presenting a case your readers will find clear, interesting and convincing. Every piece of writing you do gives you the chance to contribute to the objectives of your organisation – and gives you a chance to shine.’

Bev Sullivan, Owner, Credence Consulting

All times shown in AEST

Note: We recommend that participants submit a short (no more than one page) example of their writing in advance so the facilitator can tailor the content to suit. You will also have the opportunity to practise and analyse your writing during the masterclass.

22 May 2024
09:00 am - 04:00 pm

Brisbane, Meanjin | Venue TBD


Early bird savings until 15 March



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Early bird savings until 5 April



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Early bird savings until 27 October



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What our previous attendees say