26 Sep 2023
Public Sector Essential Writing Skills

Writing with Clarity and Impact

Writing engaging and accessible content to clearly and accurately communicate your intended message

Reading between the lines – learn the art of writing clear impactful content that engages your audience

The importance of writing well cannot be overstated. Words, and how we arrange and use them, affects how our audience ‘hears’ and ‘perceives’ us. Effective writing conveys your message or information with 100% clarity to your audience. In good writing, everything makes sense and readers don’t get lost. This means spelling and punctuating properly, as well as knowing what words to use and the order in which to use them.

Crafting effective writing requires regular, deliberate practice. Attending this short online seminar will set you up for success with your writing and readability skills. Megan’s experience working with and for government gives her the practical insight required to teach and train you to write in a way that will allow well-informed decision-making and provide better quality information to decision makers.

Learn how to

understand the function of words, phrases and clauses

use plain language that is accessible and readable

understand how formatting impacts the reader experience

correctly use the punctuation mark

avoid common grammatical errors

write with consistency and in accordance with conventions

confidently proofread and edit documents

write strong sentences and paragraphs, using words selected for accuracy and impact

Meet your facilitator

Megan Hender

Founder, Megan Hender Consulting


Megan is an experienced non-executive Director with a strong interest in strategy, governance, risk and communication. She serves on a number of boards and committees including as chairperson. In 2010 she was elected as a Councillor at the City of Adelaide, where she served two terms, including 18 months as Deputy Lord Mayor. A lawyer by training, Megan has worked as a solicitor, a university lecturer, a General Manager and a Chief Executive Officer. Since 2002 she has run her own management consulting business, Megan Hender Consulting, working with a wide variety of public and private sector organisations.

The course is ideal for professionals who seek to:


  • develop and strengthen their writing for the public sector environment
  • write simply, clearly and effectively at work
  • understand the function of words, phrases, clauses and grammar
  • deliver better quality information to decision makers through clear writing
  • better advise staff or team members on how to improve written communication
  • improve the clarity and impact of their current writing
  • improve the readability and comprehension of their writing
  • are involved with writing or contributing to formal documents, briefs, memos, internal and external communications, speeches or reviews.


This program is interactive and practical. You will have the opportunity to practice, discern and analyse examples of your own work during the seminar (examples will be confidential to the attendee and not shared openly with the group).

All times shown are in AEST


Purchase your seminar ticket



This pass will give you access to the online seminar

Bring your colleagues and save with a group discount

  • Groups of 10+ save 10%
  • Groups of 20+ save 20%
Secure you place today!

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