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All public sector organisations have a wealth of data to draw upon to create engaging content, but knowing where to start is a challenge. Cutting through the noise and developing compelling collateral for different audiences is at the core of all marketing and communications objectives. This interactive masterclass has been designed for marketing,  communications and engagement professionals who want to harness data to tell more impactful stories but do not have a background in statistics or data analysis.

 

This masterclass will equip participants to make more confident storytelling decisions when working with data, and to collaborate more
effectively with designers and other colleagues to produce unique, compelling and accessible content.