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Clarity and engagement are key to effective communication, and in an increasingly fragmented media landscape, effective engagement means knowing your audience. But just how do government communicators cut through the noise to deliver timely campaigns and initiatives that are citizen-centric and deliver on strategic objectives? What separates a good campaign from a bad one? And how do you measure success?

The Public Sector Strategic Communication & Engagement Conference will unpack these questions and how to deliver results-based communication campaigns that align with policy goals, drive behaviour change and ensure targeted engagement. We will explore the essential skills and tools fundamental to campaign success and, importantly, how to measure and evaluate their effectiveness.