Colin Jowell is the Founder of BillWill, a digital Letter of Wishes and post-death administration platform designed to close the practical gap between the will, the financial plan, and what families actually face after death or incapacity. BillWill helps families, advisers, and legal professionals capture and maintain the financial, practical, and personal information that is often fragmented, outdated, or completely invisible until it is urgently needed.
Colin was also one of the first businesses to join Respect & Protect, recognising the critical importance of prevention financial abuse – both on his platform, but more broadly as a commercial and societal issue.
An applied behavioural scientist by training, Colin holds a masters from the London School of Economics. His speciality lies in understanding how grief, stress, and cognitive overload affect financial decision-making, particularly during bereavement, incapacity, and major life transitions when rational processes often break down.
Colin works closely with financial advisers, estate lawyers, and others to design tools, systems, and conversations that reduce friction, support better decisions under pressure, and ease the administrative burden placed on families at some of the most difficult moments of their lives.