30 Apr 2025
Online
Complimentary Women in Leadership Seminar

Forget the Apologies & Learn to Lead with Confidence

Understand what gendered communication habits, thought traps and social biases are holding you back

Apologies are confidence killers. So, why do women apologise all the time?

From managers to CEOs, Professor Maja has heard women at all levels of leadership apologise for absolutely no reason, making themselves seem weak and lacking confidence. It frustrates her so much that she has dedicated her career to helping women speak with confidence to hold their power and credibility. 

Why do women over-apologise? Women have a lower threshold of what they consider to be apology-worthy. However, with every unnecessary apology you give, you chip away at your confidence. Professor Maja is on a mission to turn the apologetic communication styles of women into confidence building lingo.

Apologies have become a habitual way of communicating for many women and it’s intimately linked to deflection of praise, humbleness and gender stereotypes.  Professor Maja is on a mission to turn our apologetic communication styles into confidence building lingo. 

Professor Maja is currently in the 6th year of her global study on women’s confidence. To date, she has collected over 2,000 hours of interviews, with over 400+ women, across 26 countries. This talk has been designed to enlighten and engage you on the gender differences in apologies, alternatives to ‘sorry’, and strategies for how to say ‘no’. 

Register and learn how to forget the apologies, claim your credibility, and learn to lead with confidence.

Attend and learn

Understand why women at all levels of leadership apologise unnecessarily & to their self detriment

How senior managers and leaders can identify self diminishing communication in their team members
Simple tools to coach confidence building language and behaviours in your team members

How apologetic communication styles such as feminine modesty and deflection of praise hurt women’s confidence

How stereotypes and biases influence our communication patterns

What to say instead of sorry

Meet your facilitator

Professor Maja

Sociologist, Author, TedX Speaker & Confidence-Builder
The world’s foremost expert and researcher on gendered confidence inhibitors

I am a sociologist, author and TEDx speaker. I’m also a confidence-builder and apology-hater. I graduated with a Ph.D. in Sociology in 2014 (focusing on the sociology of women’s health), with no clear career in mind, until I attended an academic conference that completely changed the trajectory of my research, my career and my life. At that conference, I witnessed women at the pinnacle of their career deflecting praise (we call that feminine modesty) and over-apologising for mundane issues. I immediately became obsessed with apologies. I wrote my first book “Hey Ladies, Stop Apologising… and other career mistakes women make” in 2015, the 2nd edition came out in 2017 along with the accompanying workbook. The audiobook came out in 2018 which is a best-of compilation for both the book, the workbook and my TV appearances.

Who would benefit from attending?

Current & emerging female, non-binary & gender diverse leaders from all sectors, as well as senior managers looking to grow the confident communication of their teams. Anyone who could do with a confidence boost, leadership refresher or greater self awareness needs to attend this seminar.

  • Senior and Executive Leaders
  • Managers and Directors
  • Early career and emerging female leaders
  • Learning and development practitioners
  • Consultants and leadership coaches
  • Women returning to work from leave
  • Male allies and champions for change

Agenda

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