Robert, a Nanda Yamaji man, has served as the CEO of WAITOC for nine years, transforming it from a marketing and advocacy body to a multifaceted organisation focused n business development in Aboriginal tourism. With 40 years in the hospitality and tourism sector, Robert has a proven entrepreneurial knack for diversifying income across industries.
Under his leadership, WAITOC has launched the Aboriginal Tourism Development Program, fostering 39 new Aboriginal businesses and creating 104 full-time jobs across Western Australia. Robert has successfully garnered local, state, and federal funding, increasing financial support for member businesses by over 300%. He played a pivotal role in securing a $40 million national investment and a $20 million JINA plan for Aboriginal Tourism in Western Australia.
In 2022, he led the formation of Aboriginal Tourism WA, a charitable extension of WAITOC, securing $3.9 million in funding for four years. Robert’s strategic acumen and strong advocacy skills make him a leading voice in advancing Aboriginal tourism at various governmental levels. He continues to build partnerships aimed at enhancing cultural understanding and generating positive.