The EveryAGE Counts Campaign is a national coalition which seeks to shift the public conversation around ageism in Australia. 

Ageism is the stereotyping, discrimination and mistreatment of people based solely on their age and was an issue raised in the Aged Care Royal Commission. Aged Care remains an area where the EveryAGE Counts Campaign seeks to stimulate debate about the importance of tackling ageism which can be one of the contributing factors to inadequate or even harmful service delivery.

Robert has a background in Government and leadership roles in the not for profit sector and is a foundation Co-Chair of the EveryAGE Counts Campaign.

His background includes:


  • Bachelor of Laws and Master of Laws Hons), Bachelor of Economics from University of Sydney
  • Australia’s longest serving Minister for Aboriginal and Torres Strait Islander Affairs 1990-96
  • Former CEO of Australian Red Cross 2005-2015
  • Former Councillor on Sydney City Council including a brief period as Acting Lord Mayor
  • Author of “Taking a Stand” and “Ten Doors Down”
  • Former Acting Under Secretary General of the International Red Cross and Red Crescent Federation